How Design Complements Content


In today’s media-centric world, the ability to capture consumer attention through the use of pictures and meaningful imagery is vital. Whether it is a website, social media site, corporate event, or television advertisement, design exists everywhere, and it has a huge impact on how people think, feel, and react. So how do the people “behind

Importance of Brand Standards


“Visuals are important because people remember only 20% of what they read and 10% of what they hear. However, people remember about 80% of what they see and do. That means the more interactive your brand message is, the more likely a person is to remember it long term.” —Jeanne Overview A good visual always

Storytelling with Social Media


People don’t buy products, but rather the stories that these products represent. Nor do they buy brands, but rather the myths and architypes that these brands symbolize. Just as every individual has a unique story to tell, so does every brand. Social media provides the perfect platform for companies to connect with consumers and develop