Build customer relationships with social media


How do you define customer relationships today? Do you even know your tailor, your seamstress, your butcher, your baker, your candlestick maker? I could spend time telling you that the customer buying cycle has changed significantly over the past ten years–that online retailers continue to grow, increasing the competitive gap between their brick-and-mortar counterparts, and that many studies

Shiny Apps


App Marketplaces are filling up fast! In fact, 7-year-old Zora Ball developed her first mobile video game using the programming language used to help learn the concepts of algebra (Bootstrap)! So how do you go from being one-in-a-million to being a bright, shiny, stand-out-from-the-crowd app? How to Get Your App to Stand Out Differentiate to

Go-to-Market (GTM) 101


Apps have exploded our mobile, digital marketplace with categories including games, business, education, lifestyle, and entertainment. How do you differentiate your great idea from the 2,506,180 total active apps available in Apple’s App Store? Welcome to Go-to-Market (GTM) 101! How to Get Your Solution Market Ready Here are the ten key aspects of developing your