What is a Thought Leader?

Establishing yourself as a thought leader is a bit like creating a marketing campaign for yourself … learn how to establish credibility and communicate with your target audience.

Four essential GTM campaign components

So, you want to go-to-market? Let’s say you have an amazing idea for a product, or an app, or a service. Whatever it is, it’s going to change world. In fact, it is so good that you have gone through the effort of creating it. Now that you have this amazing “something”… what next? The

ISVs partnering with MSPs | Part 2

ISVs and MSPs: Buddy system for the business world – the mutual benefits of channel partnerships No one in the business world can go it completely alone. Even if they could, they would be at a distinct disadvantage in doing so. This is because every business has a unique set of resources, access to which

Five unique event venues in Washington, D.C.

The difference between a good and a first-rate event coordinator is knowing how to secure the best event venue in any city, worldwide. Lucky for you, we’ve compiled a list of some of our favorite event spaces in our Nation’s Capital. These venues suit a wide range of events – from corporate luncheons to executive business meetings

ISV Application Solutions | Part 1

What is an ISV and Why Should I Care? Unless you are involved in the application corner of the software industry, it is very likely that you have never heard of the term ISV. Or perhaps, you have heard it in passing but never bothered to look up what it meant. Either way, Odigo is

What talent shortage?

Talent Shortage. It’s the latest catch phrase in the marketplace, and it is segment agnostic. Content industry talent shortage. IT talent shortage. Cybersecurity talent shortage. Top talent shortage. Everyone is talking about it. Well, I hate to burst this trendy bubble, but I have news for you … I, personally, grew my small business last year from a one-person

Exert. Rest. Repeat.

“An object in motion stays in motion…” It’s Newton’s first law: Physics 101, and it’s on my mind this morning. I’m not sure about you, but I haven’t thought about physics in at least two decades. Probably more. However, those seven words from way back when seem relevant today, and they had me scouring the

Make yourself irreplaceable

“Everyone is replaceable.” This is not my favorite quote to hear as a contractor … especially when it is coming from the member of my client’s team who controls the budget and has every intention of replacing me. (Every year. Like clockwork.) After nearly two decades in the business, I would be lying if I

Shiny Apps

App Marketplaces are filling up fast! In fact, 7-year-old Zora Ball developed her first mobile video game using the programming language used to help learn the concepts of algebra (Bootstrap)! So how do you go from being one-in-a-million to being a bright, shiny, stand-out-from-the-crowd app? How to Get Your App to Stand Out Differentiate to