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Why Effective Communication is Your Key to Success

As a business professional, it is safe to assume that you have probably been given the advice “Communication is Key” when it comes to being successful in your career. I am here to tell you that this is not entirely true. Am I suggesting that communication is unimportant? Of course not. However, I am suggesting

The importance of team off sites

Creating​ ​a​ ​dynamic​ ​in​ ​the​ ​workplace​ ​that​ ​fosters​ ​teamwork​ ​often​ ​means​ ​thinking​ ​outside​ ​the box​ ​as​ ​well​ ​as​ ​physically​ ​stepping​ outside​ ​the​ ​“box”​ ​in​ ​which​ ​you​ ​work.​ ​ Isolating​ ​an​ ​employee​ ​inside​ ​of​ ​a cubicle​ ​40​ ​hours​ ​a​ ​week​ ​is​ ​no​ ​longer​ ​beneficial​ ​to​ ​the​ ​employee​ ​or​ ​the​ ​team​ ​as​ ​a​ ​whole.​ ​In​ ​fact,​ ​getting

How to optimize online training

As an instructor that has provided classroom and online training, I have to say I was pleasantly surprised by the features and functionality built into modern Web-based platforms. I started my career as a classroom teacher at an Alternative High School for at-risk youth. There is no greater challenge, as a teacher, than to face

How to develop engaging classroom training

In-person, classroom training is the preferred method of content delivery for most instructors. While travel, budgets, and timelines often make it difficult to send an instructor around the world or gather a group of learners in a physical location, the quality of content delivery is unsurpassed. Instructors identify non-verbal cues from learners and can adjust

Tips for improving your Social Media marketing presence

Social media marketing is all the rage these days. Everyone and their grandmother is on social media along with seemingly every business. As with nearly all types of marketing, there is no cookie cutter answer for what strategies will be most effective on social media. Each market reacts differently to different tactics and markets are

Build customer relationships with social media

How do you define customer relationships today? Do you even know your tailor, your seamstress, your butcher, your baker, your candlestick maker? I could spend time telling you that the customer buying cycle has changed significantly over the past ten years–that online retailers continue to grow, increasing the competitive gap between their brick-and-mortar counterparts, and that many studies

What is a Thought Leader?

Establishing yourself as a thought leader is a bit like creating a marketing campaign for yourself … learn how to establish credibility and communicate with your target audience.

Four essential GTM campaign components

So, you want to go-to-market? Let’s say you have an amazing idea for a product, or an app, or a service. Whatever it is, it’s going to change world. In fact, it is so good that you have gone through the effort of creating it. Now that you have this amazing “something”… what next? The

ISVs partnering with MSPs | Part 2

ISVs and MSPs: Buddy system for the business world – the mutual benefits of channel partnerships No one in the business world can go it completely alone. Even if they could, they would be at a distinct disadvantage in doing so. This is because every business has a unique set of resources, access to which

Five unique event venues in Washington, D.C.

The difference between a good and a first-rate event coordinator is knowing how to secure the best event venue in any city, worldwide. Lucky for you, we’ve compiled a list of some of our favorite event spaces in our Nation’s Capital. These venues suit a wide range of events – from corporate luncheons to executive business meetings