How can a website design help in converting casual surfers to real customers? It really boils down to Messaging, Emotion and Content.
Apps have exploded our mobile, digital marketplace with categories including games, business, education, lifestyle, and entertainment. How do you differentiate your great idea from the 2,506,180 total active apps available in Apple’s App Store? Welcome to Go-to-Market (GTM) 101! How to Get Your Solution Market Ready Here are the ten key aspects of developing your
Millennials are beginning to take over the workplace, and with them come fresh new ideas, creative concepts, and a willingness to bend the rules that define “how it’s always been done.” This is especially true when it comes to marketing. The new language of this generation is social media, which creates a new communication vehicle
Managers manage current processes and programs, while leaders create new solutions and processes. Both are valuable.
At some point in our careers, it seems we all must experience the pleasures of attempting to collaborate with a person who has earned the description of being “stuck in their ways.” In the business world today, we would refer to someone of this measure as an “Egocentric Thinker.” Egocentric thinkers believe that their view
Take what you already do and package it up as a consumption-based service that you can replicate easily to scale across more clients and monetize with a subscription model.
‘You use that word a lot, I don’t think it means what you think it means.’ – Inigo Montoya Quality is one of those words that means different things to different people. Ask ten people to define it and you will get at least ten different answers. They will say it means expensive or exotic, dependable,
If you’ve been around marketing or sales for more than five minutes, you are likely familiar with the pipeline. The funnel. The lead transformation process. There are as many variations of this diagram as there are sales managers in this world. Each has a slightly different twist on the criteria: are your leads BANT (budget,