How Design Complements Content


In today’s media-centric world, the ability to capture consumer attention through the use of pictures and meaningful imagery is vital. Whether it is a website, social media site, corporate event, or television advertisement, design exists everywhere, and it has a huge impact on how people think, feel, and react. So how do the people “behind

Importance of Brand Standards


“Visuals are important because people remember only 20% of what they read and 10% of what they hear. However, people remember about 80% of what they see and do. That means the more interactive your brand message is, the more likely a person is to remember it long term.” —Jeanne Overview A good visual always

Storytelling with Social Media


People don’t buy products, but rather the stories that these products represent. Nor do they buy brands, but rather the myths and architypes that these brands symbolize. Just as every individual has a unique story to tell, so does every brand. Social media provides the perfect platform for companies to connect with consumers and develop

The Magic of Under Promise and Over Deliver


Project managers have many super powers. When it comes to event planning, we have mastered tricks such as: making things appear out of thin air, knowing our client’s needs before they know them, and adding more days to the week. Although we continue to make the impossible seem possible, even the toughest, most organized planners

Executive Event Planning


Seamless. Unique. Valuable. These traits describe what The Odigo Group means when it comes to delivering “white glove service.” Providing clients with an experience that leaves them wondering how their event could have possibly gone any better is the bottom line. So how does an event planner make organizing a professional parade look completely effortless?

Project Management 101


When it comes to project management, people often find themselves gasping for air as they attempt to navigate their way through endless email threads, meetings, and unforgiving deadlines. That is why here at The Odigo Group, we understand the importance of having a strong grasp on the basics of project management. As we see it,

Keeping Field and Corporate on the Same Page


Landing corporate strategy with the field can seem overwhelming. At a worldwide level, there are time zones and busy schedules to consider. The goal is to communicate the corporate strategy to the field who will actually go implement and execute activities that align with the strategy. An open channel of communication is key between corporate

The process of creating a playbook


Playbooks. You may be used to hearing about them in the context of football or other sports, but playbooks are used often in business as well. In fact, they are an excellent tool for spreading information to people and they can include everything from best practices to new strategies. However, there is a fine line

People Management vs. Project Management


Being a business consultant is like taking a test. A never-ending test. A test that you have to get 100% on every time. A test that you stayed up all night studying for just to realize you studied the wrong material. Sound about right? Well, it isn’t actually all that bad…but there is truth to

The importance of team off sites


Creating​ ​a​ ​dynamic​ ​in​ ​the​ ​workplace​ ​that​ ​fosters​ ​teamwork​ ​often​ ​means​ ​thinking​ ​outside​ ​the box​ ​as​ ​well​ ​as​ ​physically​ ​stepping​ outside​ ​the​ ​“box”​ ​in​ ​which​ ​you​ ​work.​ ​ Isolating​ ​an​ ​employee​ ​inside​ ​of​ ​a cubicle​ ​40​ ​hours​ ​a​ ​week​ ​is​ ​no​ ​longer​ ​beneficial​ ​to​ ​the​ ​employee​ ​or​ ​the​ ​team​ ​as​ ​a​ ​whole.​ ​In​ ​fact,​ ​getting