Project Management 101


When it comes to project management, people often find themselves gasping for air as they attempt to navigate their way through endless email threads, meetings, and unforgiving deadlines. That is why here at The Odigo Group, we understand the importance of having a strong grasp on the basics of project management. As we see it,

Keeping Field and Corporate on the Same Page


Landing corporate strategy with the field can seem overwhelming. At a worldwide level, there are time zones and busy schedules to consider. The goal is to communicate the corporate strategy to the field who will actually go implement and execute activities that align with the strategy. An open channel of communication is key between corporate

The process of creating a playbook


Playbooks. You may be used to hearing about them in the context of football or other sports, but playbooks are used often in business as well. In fact, they are an excellent tool for spreading information to people and they can include everything from best practices to new strategies. However, there is a fine line

People Management vs. Project Management


Being a business consultant is like taking a test. A never-ending test. A test that you have to get 100% on every time. A test that you stayed up all night studying for just to realize you studied the wrong material. Sound about right? Well, it isn’t actually all that bad…but there is truth to

The importance of team off sites


Creating​ ​a​ ​dynamic​ ​in​ ​the​ ​workplace​ ​that​ ​fosters​ ​teamwork​ ​often​ ​means​ ​thinking​ ​outside​ ​the box​ ​as​ ​well​ ​as​ ​physically​ ​stepping​ outside​ ​the​ ​“box”​ ​in​ ​which​ ​you​ ​work.​ ​ Isolating​ ​an​ ​employee​ ​inside​ ​of​ ​a cubicle​ ​40​ ​hours​ ​a​ ​week​ ​is​ ​no​ ​longer​ ​beneficial​ ​to​ ​the​ ​employee​ ​or​ ​the​ ​team​ ​as​ ​a​ ​whole.​ ​In​ ​fact,​ ​getting

How to optimize online training


As an instructor that has provided classroom and online training, I have to say I was pleasantly surprised by the features and functionality built into modern Web-based platforms. I started my career as a classroom teacher at an Alternative High School for at-risk youth. There is no greater challenge, as a teacher, than to face

How to develop engaging classroom training


In-person, classroom training is the preferred method of content delivery for most instructors. While travel, budgets, and timelines often make it difficult to send an instructor around the world or gather a group of learners in a physical location, the quality of content delivery is unsurpassed. Instructors identify non-verbal cues from learners and can adjust

Tips for improving your Social Media marketing presence


Social media marketing is all the rage these days. Everyone and their grandmother is on social media along with seemingly every business. As with nearly all types of marketing, there is no cookie cutter answer for what strategies will be most effective on social media. Each market reacts differently to different tactics and markets are

Build customer relationships with social media


How do you define customer relationships today? Do you even know your tailor, your seamstress, your butcher, your baker, your candlestick maker? I could spend time telling you that the customer buying cycle has changed significantly over the past ten years–that online retailers continue to grow, increasing the competitive gap between their brick-and-mortar counterparts, and that many studies

What is a Thought Leader?


Establishing yourself as a thought leader is a bit like creating a marketing campaign for yourself … learn how to establish credibility and communicate with your target audience.