Strategy & Development

Every market strategy is a unique mix of market dynamics, stakeholder priorities, and key business goals. We help you uncover the core issues and implement processes and programs to transform your complex challenges into simple solutions that are easy to define, execute against, and measure. Our specialties include: Strategy defining workshops Partner channel consulting Sales enablement Training

Go-to-Market Consulting

Ready to launch your product, program, or campaign? Odigo’s deep experience in strategic and creative marketing enables us to establish a concept that aligns with your business goals, and create the collateral and materials to launch an impactful and measurable solution to your target audience. Our services include: Brand identity Customer segmentation Unique value prop

The empathetic thinker

At some point in our careers, it seems we all must experience the pleasures of attempting to collaborate with a person who has earned the description of being “stuck in their ways.” In the business world today, we would refer to someone of this measure as an “Egocentric Thinker.” Egocentric thinkers believe that their view


Take what you already do and package it up as a consumption-based service that you can replicate easily to scale across more clients and monetize with a subscription model.

Let’s talk about Quality

‘You use that word a lot, I don’t think it means what you think it means.’    – Inigo Montoya  Quality is one of those words that means different things to different people. Ask ten people to define it and you will get at least ten different answers. They will say it means expensive or exotic, dependable,