How Design Complements Content


In today’s media-centric world, the ability to capture consumer attention through the use of pictures and meaningful imagery is vital. Whether it is a website, social media site, corporate event, or television advertisement, design exists everywhere, and it has a huge impact on how people think, feel, and react. So how do the people “behind

Importance of Brand Standards


“Visuals are important because people remember only 20% of what they read and 10% of what they hear. However, people remember about 80% of what they see and do. That means the more interactive your brand message is, the more likely a person is to remember it long term.” —Jeanne Overview A good visual always

Keeping Field and Corporate on the Same Page


Landing corporate strategy with the field can seem overwhelming. At a worldwide level, there are time zones and busy schedules to consider. The goal is to communicate the corporate strategy to the field who will actually go implement and execute activities that align with the strategy. An open channel of communication is key between corporate

The process of creating a playbook


Playbooks. You may be used to hearing about them in the context of football or other sports, but playbooks are used often in business as well. In fact, they are an excellent tool for spreading information to people and they can include everything from best practices to new strategies. However, there is a fine line

The importance of team off sites


Creating​ ​a​ ​dynamic​ ​in​ ​the​ ​workplace​ ​that​ ​fosters​ ​teamwork​ ​often​ ​means​ ​thinking​ ​outside​ ​the box​ ​as​ ​well​ ​as​ ​physically​ ​stepping​ outside​ ​the​ ​“box”​ ​in​ ​which​ ​you​ ​work.​ ​ Isolating​ ​an​ ​employee​ ​inside​ ​of​ ​a cubicle​ ​40​ ​hours​ ​a​ ​week​ ​is​ ​no​ ​longer​ ​beneficial​ ​to​ ​the​ ​employee​ ​or​ ​the​ ​team​ ​as​ ​a​ ​whole.​ ​In​ ​fact,​ ​getting

How to optimize online training


As an instructor that has provided classroom and online training, I have to say I was pleasantly surprised by the features and functionality built into modern Web-based platforms. I started my career as a classroom teacher at an Alternative High School for at-risk youth. There is no greater challenge, as a teacher, than to face

How to develop engaging classroom training


In-person, classroom training is the preferred method of content delivery for most instructors. While travel, budgets, and timelines often make it difficult to send an instructor around the world or gather a group of learners in a physical location, the quality of content delivery is unsurpassed. Instructors identify non-verbal cues from learners and can adjust

What is a Thought Leader?


Establishing yourself as a thought leader is a bit like creating a marketing campaign for yourself … learn how to establish credibility and communicate with your target audience.

What talent shortage?


Talent Shortage. It’s the latest catch phrase in the marketplace, and it is segment agnostic. Content industry talent shortage. IT talent shortage. Cybersecurity talent shortage. Top talent shortage. Everyone is talking about it. Well, I hate to burst this trendy bubble, but I have news for you … I, personally, grew my small business last year from a one-person

Strategy & Development


Every market strategy is a unique mix of market dynamics, stakeholder priorities, and key business goals. We help you uncover the core issues and implement processes and programs to transform your complex challenges into simple solutions that are easy to define, execute against, and measure. Our specialties include: Strategy defining workshops Partner channel consulting Sales enablement Training