Storytelling with Social Media

People don’t buy products, but rather the stories that these products represent. Nor do they buy brands, but rather the myths and architypes that these brands symbolize. Just as every individual has a unique story to tell, so does every brand. Social media provides the perfect platform for companies to connect with consumers and develop

Tips for improving your Social Media marketing presence

Social media marketing is all the rage these days. Everyone and their grandmother is on social media along with seemingly every business. As with nearly all types of marketing, there is no cookie cutter answer for what strategies will be most effective on social media. Each market reacts differently to different tactics and markets are

Build customer relationships with social media

How do you define customer relationships today? Do you even know your tailor, your seamstress, your butcher, your baker, your candlestick maker? I could spend time telling you that the customer buying cycle has changed significantly over the past ten years–that online retailers continue to grow, increasing the competitive gap between their brick-and-mortar counterparts, and that many studies

What talent shortage?

Talent Shortage. It’s the latest catch phrase in the marketplace, and it is segment agnostic. Content industry talent shortage. IT talent shortage. Cybersecurity talent shortage. Top talent shortage. Everyone is talking about it. Well, I hate to burst this trendy bubble, but I have news for you … I, personally, grew my small business last year from a one-person

Social Media for Business Audit

Social Media for Business Audit Before you create a social media marketing plan, you’ll want to use this form to assess your current social media use and goals, and how they’re working or not working. Click through below and follow these steps for the most comprehensive picture of your current social media presence.

Shiny Apps

App Marketplaces are filling up fast! In fact, 7-year-old Zora Ball developed her first mobile video game using the programming language used to help learn the concepts of algebra (Bootstrap)! So how do you go from being one-in-a-million to being a bright, shiny, stand-out-from-the-crowd app? How to Get Your App to Stand Out Differentiate to

Go-to-Market (GTM) 101

Apps have exploded our mobile, digital marketplace with categories including games, business, education, lifestyle, and entertainment. How do you differentiate your great idea from the 2,506,180 total active apps available in Apple’s App Store? Welcome to Go-to-Market (GTM) 101! How to Get Your Solution Market Ready Here are the ten key aspects of developing your

Speaking the language of Millennials | Social Media

Millennials are beginning to take over the workplace, and with them come fresh new ideas, creative concepts, and a willingness to bend the rules that define “how it’s always been done.” This is especially true when it comes to marketing. The new language of this generation is social media, which creates a new communication vehicle

Digital Marketing

The different resources in your marketing tool kit are vast. How can you know which mediums will work best for your current business goals? Odigo can help—we offer an array of digital and social media marketing to build your brand and drive business results. Our offerings include: Expertise on leading business-relevant social media platforms Email