Tips for improving your Social Media marketing presence


Social media marketing is all the rage these days. Everyone and their grandmother is on social media along with seemingly every business. As with nearly all types of marketing, there is no cookie cutter answer for what strategies will be most effective on social media. Each market reacts differently to different tactics and markets are

Build customer relationships with social media


How do you define customer relationships today? Do you even know your tailor, your seamstress, your butcher, your baker, your candlestick maker? I could spend time telling you that the customer buying cycle has changed significantly over the past ten years–that online retailers continue to grow, increasing the competitive gap between their brick-and-mortar counterparts, and that many studies

What is a Thought Leader?


Establishing yourself as a thought leader is a bit like creating a marketing campaign for yourself … learn how to establish credibility and communicate with your target audience.

Four essential GTM campaign components


So, you want to go-to-market? Let’s say you have an amazing idea for a product, or an app, or a service. Whatever it is, it’s going to change world. In fact, it is so good that you have gone through the effort of creating it. Now that you have this amazing “something”… what next? The

ISVs partnering with MSPs | Part 2


ISVs and MSPs: Buddy system for the business world – the mutual benefits of channel partnerships No one in the business world can go it completely alone. Even if they could, they would be at a distinct disadvantage in doing so. This is because every business has a unique set of resources, access to which

Five unique event venues in Washington, D.C.


The difference between a good and a first-rate event coordinator is knowing how to secure the best event venue in any city, worldwide. Lucky for you, we’ve compiled a list of some of our favorite event spaces in our Nation’s Capital. These venues suit a wide range of events – from corporate luncheons to executive business meetings

ISV Application Solutions | Part 1


What is an ISV and Why Should I Care? Unless you are involved in the application corner of the software industry, it is very likely that you have never heard of the term ISV. Or perhaps, you have heard it in passing but never bothered to look up what it meant. Either way, Odigo is

What talent shortage?


Talent Shortage. It’s the latest catch phrase in the marketplace, and it is segment agnostic. Content industry talent shortage. IT talent shortage. Cybersecurity talent shortage. Top talent shortage. Everyone is talking about it. Well, I hate to burst this trendy bubble, but I have news for you … I, personally, grew my small business last year from a one-person

Social Media for Business Audit


Social Media for Business Audit Before you create a social media marketing plan, you’ll want to use this form to assess your current social media use and goals, and how they’re working or not working. Click through below and follow these steps for the most comprehensive picture of your current social media presence.